CRAFTED COLLECTIVE
Crafted Collective is a website where users can sell their old or unwanted furniture and at the same time discover unique in-house refurbished pieces to buy.
(1) Challenge
The main challenge was to design an innovative platform that connects two distinct user groups: sellers looking to dispose of unwanted furniture and buyers seeking one-of-a-kind upcycled products. The platform should facilitate a seamless process for both users while also building a strong, recognizable brand identity that reflects the sustainability and craftsmanship behind each upcycled piece.
(2) Goals
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Create an intuitive e-commerce experience: Ensure seamless functionality for users to list furniture for sale and purchase upcycled pieces effortlessly.
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Foster trust and engagement: Highlight artisans' work and maintain transparency throughout the process to build credibility and connection with users.
(4) Ideate - User flow & Wireframes
Using the gathered information, I created user flows, wireframes, and prototypes, refining each stage iteratively to meet user needs and project goals.
Click for magic✴
Business Objectives
1. Increase sales and revenue - by selling upcycled furniture directly to consumers and generating income from both furniture sales and commissions from individuals selling their old furniture.
2. Build a loyal customer base - Create a community of repeat customers who value the uniqueness of upcycled furniture and the environmental benefits of reusing old pieces.
3. Position the brand as a thought leader in upcycling - Establish the website as an authoritative voice in the upcycling and sustainable furniture industry through educational content, resources, and partnerships.
4. Foster brand advocacy - Encourage satisfied customers to promote the brand and share their positive experiences, creating word-of-mouth marketing.
Acquired at $120
Sold at $1400
Here are some of the results from interviews conducted with 15 participants aged 24 to 55. Respondents could select more than one option for each question, as shown in the graphics below.
Challenges facing while selling furniture online
Logistics - Delivery or pick up arragement
Platform to use - Fees involved
Unsure of item's value
Concerns about secure payments
Unverified buyers
Main motivations to sell/donate old furniture
Make money or avoid disposal costs
Clearing space - The piece no longer fits
Environmental - Reduce furniture waste
Social - Supporting circular economy or someone in need
Platform features that would be convenient
Pick-up service or drop-off locations
Simple and fast listing process with step by step guidance
Automatic pricing suggestions based on market research and condition
Clear and secure payment process
(5) Visual Design
The next steps involved choosing a cohesive color palette, defining typography styles, creating grid systems for layout consistency, and designing interactive elements.
(6) Takeaway
While constrained by the limitations of a personal case study, Crafted Collective exemplifies a user-focused design approach, meticulously crafting an experience that caters to diverse user needs and establishes a cohesive brand identity.
This project reinforced the significance of tailoring design to functionality while keeping it accessible and engaging, providing valuable insights into merging creativity with real-world challenges.
Desktop grid
12 columns
Margin 48px
Gutter 16px
Buttons State
Normal State
Hover
Active
(3) Research - Affinity diagram & User interviews
